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    ALURA

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    CONFIDENCE YOU CAN FEEL

    DESIGNED TO MOVE WITH YOU

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    CAPTIVATE LEGGINGS

    SCUPLTED PERFORMANCE
    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Blue Steel
      Regular price $59
      Regular price Sale price $59
      Unit price /  per 
    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Mocha
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Cypress
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Ruby Red
      Regular price $59
      Regular price Sale price $59
      Unit price /  per 
    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Misty Gray
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Cherry Blossom
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

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      Captivate Leggings

      Vendor:
      Lavender
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

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      Captivate Leggings

      Vendor:
      Baby Blue
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Cobalt
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Sold Out

      Captivate Leggings

      Vendor:
      Frosted Sage
      Regular price $59
      Regular price Sale price $59
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    • Captivate Leggings

      Captivate Leggings

      Captivate Leggings

      Vendor:
      Onyx Black
      Regular price $59
      Regular price Sale price $59
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    1 / of 11

    CAPTIVATE SHORTS

    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Cypress
      Regular price $49
      Regular price Sale price $49
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    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Mocha
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Blue Steel
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Ruby Red
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Misty Gray
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Sold Out

      Captivate Shorts

      Vendor:
      Frosted Sage
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
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    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Cherry Blossom
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Save

      Captivate Shorts

      Vendor:
      Lavender
      Regular price $39
      Regular price $49 Sale price $39
      Unit price /  per 
      Save
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Baby Blue
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Cobalt
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    • Captivate Shorts

      Captivate Shorts

      Captivate Shorts

      Vendor:
      Onyx Black
      Regular price $49
      Regular price Sale price $49
      Unit price /  per 
    1 / of 11

    HALTER & SPORTS BRAS

    MADE TO MOVE

    SHOP NOW
    • Captivate Halter Bra

      Captivate Halter Bra

      Sold Out

      Captivate Halter Bra

      Vendor:
      Baby Blue
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
      Sold Out
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Cherry Blossom
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Onyx Black
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Blue Steel
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Ruby Red
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Sold Out

      Captivate Halter Bra

      Vendor:
      Frosted Sage
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
      Sold Out
    • Captivate Halter Bra

      Captivate Halter Bra

      Sold Out

      Captivate Halter Bra

      Vendor:
      Lavender
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
      Sold Out
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Cobalt
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Cypress
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Halter Bra

      Captivate Halter Bra

      Captivate Halter Bra

      Vendor:
      Mocha
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    1 / of 10
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Mocha
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Pure White
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Onyx Black
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Blue Steel
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Ruby Red
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Cherry Blossom
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Sports Bra

      Captivate Sports Bra

      Captivate Sports Bra

      Vendor:
      Cobalt
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    1 / of 7
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Cobalt
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Blue Steel
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Misty Gray
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Pure White
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Ruby Red
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Onyx Black
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Captivate Ruche Bra

      Captivate Ruche Bra

      Captivate Ruche Bra

      Vendor:
      Cherry Blossom
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    1 / of 7

    RIBBED ZIP-UP

    SLEEK & SCULPTED COMFORT

    SHOP NOW

    SHOP JACKETS

    Essential Layers for Workout or Leisure
    • Core Zip-Up

      Core Zip-Up

      Core Zip-Up

      Vendor:
      Light Gray
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Core Zip-Up

      Core Zip-Up

      Core Zip-Up

      Vendor:
      Ruby Red
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Core Zip-Up

      Core Zip-Up

      Core Zip-Up

      Vendor:
      Onyx Black
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Ribbed Zip-Up

      Ribbed Zip-Up

      Ribbed Zip-Up

      Vendor:
      Ash
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Ribbed Zip-Up

      Ribbed Zip-Up

      Ribbed Zip-Up

      Vendor:
      Cherry Blossom
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Ribbed Zip-Up

      Ribbed Zip-Up

      Ribbed Zip-Up

      Vendor:
      Onyx Black
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Ribbed Zip-Up

      Ribbed Zip-Up

      Ribbed Zip-Up

      Vendor:
      Pure White
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
    • Ribbed Zip-Up

      Ribbed Zip-Up

      Sold Out

      Ribbed Zip-Up

      Vendor:
      Cream
      Regular price $64
      Regular price Sale price $64
      Unit price /  per 
      Sold Out
    • Legacy Zip-Up

      Legacy Zip-Up

      Sold Out

      Legacy Zip-Up

      Vendor:
      ALURA
      Regular price $44
      Regular price $64 Sale price $44
      Unit price /  per 
      Sold Out
    1 / of 9

    THE SUNDAY COLLECTION

    YOUR NEW OFF-DUTY UNIFORM

    SHOP NOW
    • Sunday Cargo Joggers

      Sunday Cargo Joggers

      Sunday Cargo Joggers

      Vendor:
      Blue Steel
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Hoodie

      Sunday Hoodie

      Sunday Hoodie

      Vendor:
      Blue Steel
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Cargo Joggers

      Sunday Cargo Joggers

      Sunday Cargo Joggers

      Vendor:
      Heather Gray
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Hoodie

      Sunday Hoodie

      Sunday Hoodie

      Vendor:
      Heather Gray
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Cargo Joggers

      Sunday Cargo Joggers

      Sunday Cargo Joggers

      Vendor:
      Mocha
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Hoodie

      Sunday Hoodie

      Sunday Hoodie

      Vendor:
      Mocha
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Cargo Joggers

      Sunday Cargo Joggers

      Sunday Cargo Joggers

      Vendor:
      Cypress
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    • Sunday Hoodie

      Sunday Hoodie

      Sunday Hoodie

      Vendor:
      Cypress
      Regular price $74
      Regular price Sale price $74
      Unit price /  per 
    1 / of 8

    RUCHE TOP

    FULL COVERAGE FLIRTY FIT

    SHOP NOW
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Cypress
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Cobalt
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Pure White
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Mocha
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Ruby Red
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Onyx Black
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Blue Steel
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    • Captivate Ruche Top

      Captivate Ruche Top

      Captivate Ruche Top

      Vendor:
      Cherry Blossom
      Regular price $48
      Regular price Sale price $48
      Unit price /  per 
    1 / of 8

    BOUNDLESS CROP TOP

    FREEDOM TO MOVE, MADE TO IMPRESS.
    • Boundless Crop Top

      Boundless Crop Top

      Boundless Crop Top

      Vendor:
      Onyx Black
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    • Boundless Crop Top

      Boundless Crop Top

      Boundless Crop Top

      Vendor:
      Pure White
      Regular price $44
      Regular price Sale price $44
      Unit price /  per 
    1 / of 2

    CAPTIVATE ROMPER

    One Piece. Endless Confidence.

    SHOP NOW

    ACCESSORIES

    Fundamental Add-Ons
    • ZeroLine Thong

      ZeroLine Thong

      ZeroLine Thong

      Vendor:
      ALURA
      Regular price From $12
      Regular price Sale price From $12
      Unit price /  per 
    • Half-Crew Socks

      Half-Crew Socks

      Half-Crew Socks

      Vendor:
      ALURA
      Regular price From $9
      Regular price $0 Sale price From $9
      Unit price /  per 
    • The Everyday Cap

      The Everyday Cap

      Sold Out

      The Everyday Cap

      Vendor:
      Onyx Black
      Regular price $29
      Regular price Sale price $29
      Unit price /  per 
      Sold Out
    1 / of 3

    Let customers speak for us

    from 400 reviews
    Actually really like!

    I'm a gym girl- tried all the big brands (alphalete, buffbunny, gymshark, bombshell, etc.) and I actually like these. Pretty similar to "DFYNE" brand, but actually better!! (I like the compression better and the little higher waist. Overall - for the price- actually really good!

    StarBarbie_Fit
    Captivate Leggings
    09/16/2025
    Love the Captivate shorts and leggings!

    Ordered both the shorts and leggings - size small fit great (I’m 5’8” with 27” waist 38” hips). Leggings are a great length for my height - I do think they would be long if you’re petite. Shorts are great length, they do roll up a bit if I wear them to spin or Pilates. These are very similar in style and fit to Dfyne - I would say they are more similar to Dfyne’s Dynamic vs their Impact collection which is more compressive. I love both but actually prefer the Alura Captivate line, the fabric is the perfect compression and the height of the rise hits me just right. Will definitely be buying more , especially if they drop more colours or matching sports bra styles!

    Colleen R.
    Captivate Shorts
    02/09/2025
    She loved them!

    My fiance, a personal trainer loves these leggings! She feels and looks incredibly **** and strong.

    Marc B.
    Captivate Leggings
    01/20/2025
    Such a lift

    These leggings are amazing. I love how they make the butt look. I don’t really have to adjust them like I do with other butt scrunch leggings. They look amazing as soon as I put them on. They are also breathable. I will definitely be buying more. I like them more than Gymshark or Aurola.

    Marissa G.
    Captivate Leggings
    01/09/2025
    BEST SHORTS EVER

    I’ve tried it all, every competitor. These shorts actually fit perfectly and make your a** look amazing!!!!

    Richelle L.
    Captivate Shorts
    11/17/2024
    So worth it!

    Bought this set looking for a dfyne dupe and it met all of my expectations! I already have a dfyne set and this is way more comfortable and flattering. All the colours are so cute too! True to size I’m usually a medium in almost everything and I was happy with the fit.

    Abbey S.
    Captivate Shorts
    10/20/2024
    Style meets function

    The shorts fit beautifully and look great on. They are also very functional and didn’t ride up even when doing heavy squats.

    Meg F.
    Captivate Shorts
    10/18/2024
    Amazing

    Love the way it hugs my curves. Great quality. Cannot wait to get the leggings as well as soon as they are back in stock :)

    Lana M.
    Captivate Shorts
    10/07/2024
    LOVE

    The design of these shorts are amazing, my butt looks so much better in these shorts than other brands I’ve worn!!

    M.D.
    Captivate Shorts
    08/28/2024
    Love it!

    It's actually super comfortable and flattering, I had a day with 3 different classes (spin, barre, yoga) and it was a great fit for all of them

    Arantza S.
    Captivate Halter Bra
    08/20/2024
    IM OBSESSED

    I didn’t know my butt could look this good! The material is so flattering & thick in the best way. Will be buying more in every colour!

    S.T.
    Captivate Shorts
    07/31/2024
    PERFECT FIT!

    Such a cute sports bra and so unique with the halter neck! It fits my larger chest perfectly and gives me enough support for working out.

    C.R.
    Captivate Halter Bra
    07/31/2024
    MOST FLATTERING SHORTS EVER

    Seriously the most comfortable and flattering shorts I own. I own two pairs and I consistently reach for them. So obsessed, definitely looking to buy my 3rd pair ASAP!

    J.W.
    Captivate Shorts
    07/31/2024

    The Journal

    • The Morning Glow-Up Ritual

      The Morning Glow-Up Ritual

      September 11, 2025

      Here’s the truth: the IT-girl version of you? She doesn’t just happen — she’s built. And it starts the moment you get ready in the morning.   When you slip...

      The Morning Glow-Up Ritual

      September 11, 2025

      Here’s the truth: the IT-girl version of you? She doesn’t just happen — she’s built. And it starts the moment you get ready in the morning.   When you slip...

    1 / of 3

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    Alura Inc. · USA

    8 The Green STE B

    Dover, Delaware 19901

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    Alura Inc. · Canada

    530 Adelaide St W

    Toronto, Ontario M5V 1T5

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