The Journal

A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
Hello!!!!! I have to confess that I've fallen off with my gym routine this summer. I've leaned heavy into fun (as we should!!!) but as I attempt to lock back... Read more...
Meet Our Co-Founder 🤍
Meet Our Co-Founder 🤍
Fair warning: you're gonna love her. Erin Boddy is the co-founder of Alura, the woman behind every product you're currently obsessed with, and also, in our humble and completely unbiased... Read more...
Alura vs. Dfyne: One of Us Is Built for Women Who Lift. (It's Us.)
Alura vs. Dfyne: One of Us Is Built for Women Who Lift. (It's Us.)
Okay, we wanna acknowledge upfront that we're a little biased here. But we're also going to be genuinely useful, because if you're Googling "Dfyne vs Alura" you deserve an actual... Read more...
Your Gym Bag Is Doing Too Much: A Packing Edit
Your Gym Bag Is Doing Too Much: A Packing Edit
Open your gym bag right now. Go on, I'll wait. Found an elastic with simply no elastic left that's been in there since March? A protein bar wrapper with half... Read more...
Why the "That Girl" Era Is Over (And What Replaced It)
Why the "That Girl" Era Is Over (And What Replaced It)
Remember "that girl"? 5am wake-ups. The matcha. The colour-coded planner. The 12-3-30 on the treadmill before sunrise, filmed in a mirror, set to a very specific kind of piano music.... Read more...
Things We're Crushing On This Week 🩷🩵
Things We're Crushing On This Week 🩷🩵
Is time going by faster these days? We don't know how but it's already the end of June?! Like genuinely, where did the first half of this year go? We... Read more...
Plot Twist: June Is the New January
Plot Twist: June Is the New January
Uhhh we blinked and we're halfway through the year?? When the f*ck did that happen? We don't know about you guys but some of us on team Alura haven't been... Read more...
Science Says Your Cute Gym Fit Is Actually Making You Stronger
Science Says Your Cute Gym Fit Is Actually Making You Stronger
You've probably been told, directly or indirectly, that caring about what you wear to the gym is vain. That worrying about a matching set is "girl stuff" distracting from what... Read more...
The Secret to Building a Shelf (Hint: It's Not More Squats)
The Secret to Building a Shelf (Hint: It's Not More Squats)
We get it babe, you're frustrated. You're showing up to the gym, you're putting in the hours and you feel like you've done the work and yet the gains aren't... Read more...
Things We're Crushing On This Week
Things We're Crushing On This Week
There are two types of people in this world:  People who think life is just an endless cycle of laundry and dirty dishes, and people who know that if life... Read more...
I’ve Tried Every Workout Tip, Trick & Trend. Here’s What Actually Works.
I’ve Tried Every Workout Tip, Trick & Trend. Here’s What Actually Works.
If you’ve spent even five minutes on TikTok, Instagram, or wellness Reddit, you’ve probably been told that this workout is the one. The one that burns the most fat. The... Read more...
The Morning Glow-Up Ritual
The Morning Glow-Up Ritual
Here’s the truth: the IT-girl version of you? She doesn’t just happen - she’s built. And it starts the moment you get ready in the morning.When you slip into your... Read more...