The Journal

The Strong Series #5: The Mental Side of Training
The Strong Series #5: The Mental Side of Training
The Strong Series is your weekly guide to training smarter, not just harder. Every week, we break down one thing that actually moves the needle. You can have the perfect... Read more...
Ranch Day, Recapped
Ranch Day, Recapped
Okay. Let's talk about ranch day!!! Last weekend we invited a group of girls to spend a day with us outside of the gym, which, given the fact we are... Read more...
The Strong Series #4: The Truth About Protein for Women Who Lift
The Strong Series #4: The Truth About Protein for Women Who Lift
Welcome back to The Strong Series. 🖤 Last week we talked about rest days, why they're not optional, what to actually do on them, and why the adaptation you're training... Read more...
Things We're Crushing on This Week
Things We're Crushing on This Week
September is here and she came in with an agenda. The shift is reaaaaaaal. You can feel it in the air, in the light, in the very specific back-to-school-energy of... Read more...
The Strong Series #3: What to Actually Do on Rest Days
The Strong Series #3: What to Actually Do on Rest Days
Welcome back to The Strong Series. 🖤 We've spent the last two weeks building your training week and filling it with the right movements. This week we're talking about the... Read more...
What Your Gym Era Says About You
What Your Gym Era Says About You
Every woman who has been training for more than a year has been through at least one. A gym era. A distinct phase of your training life defined by the... Read more...
The Strong Series #2: The Compound Movements Every Woman Who Lifts Should Know
The Strong Series #2: The Compound Movements Every Woman Who Lifts Should Know
Welcome back to The Strong Series, our weekly deep dive into the training and wellness stuff that actually matters for women who lift. If you missed Week 1 on how... Read more...
How to Dress for the Gym When You Actually Care What You Look Like
How to Dress for the Gym When You Actually Care What You Look Like
We've gotta get something out of the way first.  Caring about what you wear to the gym is not vain. It's not shallow. It's not a distraction from the real... Read more...
THE STRONG SERIES: How to build your training week
THE STRONG SERIES: How to build your training week
WELCOME TO THE STRONG SERIES Every week we're going to land in your inbox with one thing: something genuinely useful about training, wellness, or the kind of stuff that makes... Read more...
The Summer Slump Is Real. Here's How to Train Through It
The Summer Slump Is Real. Here's How to Train Through It
August is the month that gets people. We started the summer so strong, new gear, fresh energy, a training schedule that actually made sense. And then somewhere between the vacation... Read more...
Best Activewear Brands for Women Who Lift in 2026
Best Activewear Brands for Women Who Lift in 2026
If you've ever stood in front of a full wardrobe and still had nothing to wear to the gym, you're not alone, and you're probably not shopping from the right... Read more...
Things We're Crushing on This Week 🤎🤍
Things We're Crushing on This Week 🤎🤍
Things We're Crushing On This Week August (omg !!!) is fully here and she is not playing around. We're not going to talk about how summer is going just as... Read more...
A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
Hello!!!!! I have to confess that I've fallen off with my gym routine this summer. I've leaned heavy into fun (as we should!!!) but as I attempt to lock back... Read more...
Meet Our Co-Founder 🤍
Meet Our Co-Founder 🤍
Fair warning: you're gonna love her. Erin Boddy is the co-founder of Alura, the woman behind every product you're currently obsessed with, and also, in our humble and completely unbiased... Read more...
ALURA vs. DFYNE: Which Activewear Brand Is Better?
ALURA vs. DFYNE: Which Activewear Brand Is Better?
Okay, we wanna acknowledge upfront that we're a little biased here. But we're also going to be genuinely useful, because if you're Googling "Dfyne vs Alura" you deserve an actual... Read more...
Your Gym Bag Is Doing Too Much: A Packing Edit
Your Gym Bag Is Doing Too Much: A Packing Edit
Open your gym bag right now. Go on, I'll wait. Found an elastic with simply no elastic left that's been in there since March? A protein bar wrapper with half... Read more...
Why the "That Girl" Era Is Over (And What Replaced It)
Why the "That Girl" Era Is Over (And What Replaced It)
Remember "that girl"? 5am wake-ups. The matcha. The colour-coded planner. The 12-3-30 on the treadmill before sunrise, filmed in a mirror, set to a very specific kind of piano music.... Read more...
Things We're Crushing On This Week 🩷🩵
Things We're Crushing On This Week 🩷🩵
Is time going by faster these days? We don't know how but it's already the end of June?! Like genuinely, where did the first half of this year go? We... Read more...
Plot Twist: June Is the New January
Plot Twist: June Is the New January
Uhhh we blinked and we're halfway through the year?? When the f*ck did that happen? We don't know about you guys but some of us on team Alura haven't been... Read more...
Science Says Your Cute Gym Fit Is Actually Making You Stronger
Science Says Your Cute Gym Fit Is Actually Making You Stronger
You've probably been told, directly or indirectly, that caring about what you wear to the gym is vain. That worrying about a matching set is "girl stuff" distracting from what... Read more...
The Secret to Building a Shelf (Hint: It's Not More Squats)
The Secret to Building a Shelf (Hint: It's Not More Squats)
We get it babe, you're frustrated. You're showing up to the gym, you're putting in the hours and you feel like you've done the work and yet the gains aren't... Read more...
Things We're Crushing On This Week
Things We're Crushing On This Week
There are two types of people in this world:  People who think life is just an endless cycle of laundry and dirty dishes, and people who know that if life... Read more...
I’ve Tried Every Workout Tip, Trick & Trend. Here’s What Actually Works.
I’ve Tried Every Workout Tip, Trick & Trend. Here’s What Actually Works.
If you’ve spent even five minutes on TikTok, Instagram, or wellness Reddit, you’ve probably been told that this workout is the one. The one that burns the most fat. The... Read more...
The Morning Glow-Up Ritual
The Morning Glow-Up Ritual
Here’s the truth: the IT-girl version of you? She doesn’t just happen - she’s built. And it starts the moment you get ready in the morning.When you slip into your... Read more...