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THE STRONG SERIES #8: How Many Sets Do You Actually Need - and How Hard Should They Be?
THE STRONG SERIES #8: How Many Sets Do You Actually Need - and How Hard Should They Be?
The Strong Series is your weekly guide to training smarter, not just harder. Every week, we break down one thing that actually moves the needle. There are two very different... Leer más...
5 Last-Minute Halloween Costumes You Can Actually Pull Together
5 Last-Minute Halloween Costumes You Can Actually Pull Together
Halloween has a way of sneaking up on you. One minute you have weeks to figure out a costume. The next, you have plans this weekend and approximately nothing prepared.... Leer más...
THE STRONG SERIES #7: Should You Train Differently During Your Period?
THE STRONG SERIES #7: Should You Train Differently During Your Period?
The Strong Series is your weekly guide to training smarter, not just harder. Every week, we break down one thing that actually moves the needle. Cycle syncing has become one... Leer más...
The Fall Reset, Without Reinventing Your Entire Life
The Fall Reset, Without Reinventing Your Entire Life
There is something about fall that makes everyone want to get their life together. Maybe it is the colder mornings, the return to routine after summer, or the fact that... Leer más...
The Strong Series #6: What to Do When Your Progress Stalls
The Strong Series #6: What to Do When Your Progress Stalls
The Strong Series is your weekly guide to training smarter, not just harder. Every week, we break down one thing that actually moves the needle. Welcome back to The Strong... Leer más...
A Love Letter To The Alura Girl
A Love Letter To The Alura Girl
A love letter to the woman behind the workout. We both ask ourselves and get asked a lot: who is the Alura girl? And to be fair, the answer isn't... Leer más...
The Strong Series #5: The Mental Side of Training
The Strong Series #5: The Mental Side of Training
The Strong Series is your weekly guide to training smarter, not just harder. Every week, we break down one thing that actually moves the needle. You can have the perfect... Leer más...
Ranch Day, Recapped
Ranch Day, Recapped
Okay. Let's talk about ranch day!!! Last weekend we invited a group of girls to spend a day with us outside of the gym, which, given the fact we are... Leer más...
The Strong Series #4: The Truth About Protein for Women Who Lift
The Strong Series #4: The Truth About Protein for Women Who Lift
Welcome back to The Strong Series. 🖤 Last week we talked about rest days, why they're not optional, what to actually do on them, and why the adaptation you're training... Leer más...
Things We're Crushing on This Week
Things We're Crushing on This Week
September is here and she came in with an agenda. The shift is reaaaaaaal. You can feel it in the air, in the light, in the very specific back-to-school-energy of... Leer más...
The Strong Series #3: What to Actually Do on Rest Days
The Strong Series #3: What to Actually Do on Rest Days
Welcome back to The Strong Series. 🖤 We've spent the last two weeks building your training week and filling it with the right movements. This week we're talking about the... Leer más...
What Your Gym Era Says About You
What Your Gym Era Says About You
Every woman who has been training for more than a year has been through at least one. A gym era. A distinct phase of your training life defined by the... Leer más...
The Strong Series #2: The Compound Movements Every Woman Who Lifts Should Know
The Strong Series #2: The Compound Movements Every Woman Who Lifts Should Know
Welcome back to The Strong Series, our weekly deep dive into the training and wellness stuff that actually matters for women who lift. If you missed Week 1 on how... Leer más...
How to Dress for the Gym When You Actually Care What You Look Like
How to Dress for the Gym When You Actually Care What You Look Like
We've gotta get something out of the way first.  Caring about what you wear to the gym is not vain. It's not shallow. It's not a distraction from the real... Leer más...
THE STRONG SERIES: How to build your training week
THE STRONG SERIES: How to build your training week
WELCOME TO THE STRONG SERIES Every week we're going to land in your inbox with one thing: something genuinely useful about training, wellness, or the kind of stuff that makes... Leer más...
The Summer Slump Is Real. Here's How to Train Through It
The Summer Slump Is Real. Here's How to Train Through It
August is the month that gets people. We started the summer so strong, new gear, fresh energy, a training schedule that actually made sense. And then somewhere between the vacation... Leer más...
Best Activewear Brands for Women Who Lift in 2026
Best Activewear Brands for Women Who Lift in 2026
If you've ever stood in front of a full wardrobe and still had nothing to wear to the gym, you're not alone, and you're probably not shopping from the right... Leer más...
Things We're Crushing on This Week 🤎🤍
Things We're Crushing on This Week 🤎🤍
Things We're Crushing On This Week August (omg !!!) is fully here and she is not playing around. We're not going to talk about how summer is going just as... Leer más...
A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
A Love Letter to the 6am Girls (And the 9pm Girls, And Everyone in Between) 🤍
Hello!!!!! I have to confess that I've fallen off with my gym routine this summer. I've leaned heavy into fun (as we should!!!) but as I attempt to lock back... Leer más...
Meet Our Co-Founder 🤍
Conozca a nuestro fundador 🤍
Advertencia justa: te va a encantar. Erin Boddy es la fundadora de Alura, la mujer detrás de cada producto que actualmente te obsesiona y también, en nuestra humilde y completamente... Leer más...
ALURA vs. DFYNE: Which Activewear Brand Is Better?
Alura vs. Dfyne: Una de nosotras está diseñada para mujeres que levantan pesas. (Somos nosotras.)
De acuerdo, queremos reconocer de antemano que somos un poco parciales aquí. Pero también vamos a ser genuinamente útiles, porque si estás buscando en Google "Dfyne vs Alura", mereces una... Leer más...
Your Gym Bag Is Doing Too Much: A Packing Edit
Tu bolso de gimnasio está llevando demasiadas cosas: una edición de lo esencial
Abre tu bolsa de gimnasia ahora mismo. Anda, te espero. ¿Encontraste un elástico sin elasticidad que ha estado ahí desde marzo? ¿Un envoltorio de barra de proteína con restos medio... Leer más...
Why the "That Girl" Era Is Over (And What Replaced It)
Por qué la era de "esa chica" ha terminado (y qué la ha reemplazado)
¿Recuerdan a "esa chica"? Despertarse a las 5 de la mañana. El matcha. La agenda con códigos de colores. El 12-3-30 en la caminadora antes del amanecer, filmado en un... Leer más...
Things We're Crushing On This Week 🩷🩵
Cosas que nos encantan esta semana 🩷🩵
¿El tiempo pasa más rápido estos días? No sabemos cómo, ¡pero ya es finales de junio! En serio, ¿a dónde se fue la primera mitad de este año? Parpadeamos y... Leer más...
Plot Twist: June Is the New January
Giro de guion: junio es el nuevo enero
Uhm, ¿parpadeamos y ya estamos a mitad de año? ¿¡Cuándo diablos pasó eso!? No sabemos ustedes, pero algunos de nosotros en el equipo de Alura no hemos estado tan enfocados... Leer más...
Science Says Your Cute Gym Fit Is Actually Making You Stronger
La ciencia dice que tu lindo atuendo de gimnasio en realidad te hace más fuerte
Probablemente te han dicho, directa o indirectamente, que preocuparse por lo que te pones para ir al gimnasio es vanidoso. Que preocuparse por un conjunto a juego es "cosa de... Leer más...
The Secret to Building a Shelf (Hint: It's Not More Squats)
El secreto para construir una repisa (Pista: No es hacer más sentadillas)
Lo entendemos, cariño, estás frustrada. Estás yendo al gimnasio, dedicando horas y sientes que has hecho el trabajo, y sin embargo, las ganancias no se ven. Sabemos lo que se... Leer más...
Things We're Crushing On This Week
Cosas que nos encantan esta semana
Hay dos tipos de personas en este mundo: Las personas que piensan que la vida es solo un ciclo interminable de lavandería y platos sucios, y las personas que saben... Leer más...
I’ve Tried Every Workout Tip, Trick & Trend. Here’s What Actually Works.
He probado cada consejo, truco y tendencia de entrenamiento. Esto es lo que realmente funciona.
Si has pasado al menos cinco minutos en TikTok, Instagram o Reddit de bienestar, probablemente te hayan dicho que este entrenamiento es el indicado. El que quema más grasa. El... Leer más...
The Morning Glow-Up Ritual
El ritual de embellecimiento matutino
Esta es la verdad: ¿la versión IT-girl de ti? No aparece por arte de magia, se construye. Y comienza en el momento en que te preparas por la mañana.Cuando te... Leer más...