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BUBBLEGUM • CLOUD BLUE

the summer collection

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Sculpted Performance

Captivate X

Criss-Cross front. Sculpted waist.

Captivate V

Sculpted V-back. Lower rise.

Captivate Core

Mid-rise. Signature sculpt.

Captivate Romper

All-in-one. Sculpted fit.

Fitted Tee

Form-fitted essential.

Sports Bra

Clean fit. Everyday support.

Halter Bra

Open back. Sculpted support.

Ruche Bra

Ruche detail. Defined lift.

Ruche Top

Soft ruche. Sculpted shape.

Our Softest Yet

Zip-Ups

Sleek & Sculpted Comfort

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SUNDAY COLLECTION

Your New Off-Duty Uniform

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New Arrivals

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The Journal

Things We're Crushing On This Week 🩷🩵

Things We're Crushing On This Week 🩷🩵

June 28, 2026

Is time going by faster these days? We don't know how but it's already the end of June?! Like genuinely, where did the first half of this year go? We...

Plot Twist: June Is the New January

Plot Twist: June Is the New January

June 21, 2026

Uhhh we blinked and we're halfway through the year?? When the f*ck did that happen? We don't know about you guys but some of us on team Alura haven't been...

Science Says Your Cute Gym Fit Is Actually Making You Stronger

Science Says Your Cute Gym Fit Is Actually Making You Stronger

June 14, 2026

You've probably been told, directly or indirectly, that caring about what you wear to the gym is vain. That worrying about a matching set is "girl stuff" distracting from what...

The Secret to Building a Shelf (Hint: It's Not More Squats)

The Secret to Building a Shelf (Hint: It's Not More Squats)

June 9, 2026

We get it babe, you're frustrated. You're showing up to the gym, you're putting in the hours and you feel like you've done the work and yet the gains aren't...

Things We're Crushing On This Week

Things We're Crushing On This Week

June 2, 2026

There are two types of people in this world: People who think life is just an endless cycle of laundry and dirty dishes, and people who know that if life...