Why ALURA Is Proud to Support Dress for Success

At ALURA, everything we do is rooted in helping women feel confident, capable, and strong—both in and out of the gym. This season, we’re proud to partner with Dress for Success, a global nonprofit that empowers women to achieve economic independence and rebuild their lives with confidence and dignity.

This partnership isn’t just a donation. It’s a reflection of our values:
women supporting women, confidence fueling opportunity, and community creating real change.

Who Is Dress for Success?

Dress for Success is an international charity dedicated to helping women enter or re-enter the workforce with the tools they need to succeed. Their mission goes far beyond providing professional clothing—though that’s where many stories begin.

They offer:

• Career coaching & mentorship
• Interview preparation
• Resume and job-readiness programs
• Professional attire that helps women feel confident
• Long-term support networks that build financial independence

Their work helps women overcome systemic barriers, gain employment, and step into sustainable careers with confidence.

To date, Dress for Success has supported over 1.3 million women worldwide.

You can read more about them here.

Why ALURA Chose Dress for Success

At ALURA, our mission has always been about more than activewear. We’re a community built by women, for women—one that celebrates confidence, strength, and self-belief.

Supporting Dress for Success was an easy choice because we share the same vision:

Confidence Matters

When a woman feels confident in herself, everything changes—how she walks, how she shows up, how she pursues opportunities. Whether it's activewear that makes her feel strong or a blazer that helps her nail an interview, confidence is transformative.

Opportunity Should Be Accessible

Dress for Success opens doors for women facing financial hardship, career interruptions, housing instability, domestic violence, immigration challenges, or other life circumstances.
We believe every woman deserves a fair chance.

Community Makes Us Stronger

Our customers are powerful women lifting each other up every day. This partnership is a way for all of us, together, to support women rebuilding their lives.

How ALURA Is Giving Back

During our Black Friday weekend, ALURA is donating $1 for every item ordered. No vague “percent of profits”—just transparent, straightforward giving that makes an immediate impact.

Every donation helps provide:

• Professional clothing for interviews
• Employment readiness programs
• Long-term support and mentorship
• Tools for financial independence and career stability

When you place an order, you’ll even receive a simple donation receipt showing exactly where your contribution went. Transparency matters to us, and we want you to feel the impact of your support directly.

Women Helping Women

This partnership symbolizes who we are:
Women strengthening women, confidence inspiring change, and community transforming lives.

Every order you place doesn’t just upgrade your activewear drawer—it helps another woman take her next step with confidence.

Thank you for being part of something powerful.

With love,
The ALURA Team